Dallas Advertising Agencies News

Agency Creative launches a new campaign for MoJack

Agency Creative, a member of the Dallas Advertising Agencies network, has announced the launch of a new branding campaign for MoJack Distributors. MoJack, headquartered in Wichita, Kansas, is a leading manufacturer of do-it-yourself products.

The new branding campaign includes a new strategic platform, advertising tag line, digital website, sales collateral and in-store displays. “MoJack’s new strategic campaign is based on a simple brand insight,” said Mark Wyatt, President of the Addison-based advertising agency. “MoJack products have been engineered smarter to work harder.”

MoJack Distributors began with the invention of the Lawn Mower Lift. This ingenious device allowed the safe, convenient maintenance of riding lawn mowers, golf carts and ATVs. Recently, MoJack has expanded their product line to encompass Hand Trucks, Moving Accessories and the EasyStep, a ladder-like invention designed to help ranchers surmount tricky barbwire fences and barriers.

“Thanks to Agency Creative, we now have a powerful brand position for our new line of products,” said Dan Drake, Chairman of MoJack Distributors. Dallas-based Agency Creative made several trips to Wichita to meet with the MoJack team.

Together the group crafted a strategic platform from which the new brand campaign was launched. The campaign is best summarized in the new tag line: Make it happen. Make it MoJack.

A key element of the campaign is the new MoJack website. The digital site features instructional videos, product specifications, warranty information, store locator and an online purchasing feature.

The site has been thoroughly optimized for strong SEO. “This new brand strategy not only helps us promote our current line,” continued Drake, “but it also provides a grid for the development of other smarter, tougher products. Agency Creative helped make it happen.”

Caron Treatment Centers Taps Agency Creative

Caron Treatment Centers has signed Agency Creative to generate awareness of their Texas addiction rehabilitation facility north of Dallas.

Agency Creative is part of the Dallas Advertising Agencies network.

Caron Texas opened its doors in July 2010 and provides comprehensive in-patient addiction treatment to adults in Texas and the Southwest. Part of the Caron Treatment Centers network, the 28,000 square foot facility sits on a serene, tree-lined hill near scenic Lake Lavon. For more than fifty years, Caron has successfully helped people move from addiction to recovery.

“Caron Treatment Centers are well-known in the Northeast for our cutting-edge treatment of drug and alcohol addiction,” explained Melissa Gettler, Director of Marketing, “However, Caron is relatively unknown in this area. We are partnering with Agency Creative to help us educate Texans about this 53-year-old brand.”

“Last year, Caron helped thousands of addicts and families find sobriety,” said Mark Wyatt, President of Agency Creative. “They are a national leader in the alcohol and drug rehab category. We just need to get the message out to North Texas.”

Caron, a non-profit provider of alcohol and drug addiction treatment, has residential treatment facilities in Texas, Florida and Pennsylvania as well as regional offices in New York City, Boston, Washington DC  and Bermuda.  In April 2011 Caron announced the acquisition of the Hanley Center based in Palm Beach, Florida.

“Agency Creative impressed us with their strategic thinking, media savvy and intuitive knowledge of this region,” said Gettler. “Their team has been very responsive to our needs and aggressive timetable.”

Know Before You Go Reaches Out To Agency Creative

 Know Before You Go (KBYG) is a collaborative effort of Dallas area companies and organizations dedicated to preventing child drownings. This year, KBYG called on Agency Creative to help raise the visibility of their cause.

Agency Creative is part of the Dallas Advertising Agencies network.

“Agency Creative has consistently developed successful communication programs to promote the Dallas-area YMCAs,” explained Tamesha Kennerson, Associate V.P. of Marketing of YMCA of Metropolitan Dallas, “So we invited them to put their creativity to work for KBYG.”

KBYG is a shared partnership between the YMCA of Metropolitan Dallas, Children’s Medical Center, Alliance Data, Dallas area Safe Kids Coalition, Stearns® Brand Life Jackets and IPSSA Dallas.

“KBYG is helping to protect kids from drowning,” said Mark Wyatt, President of Agency Creative, “Once we came up with a powerful idea, it wasn’t hard to find Dallas film directors, editorial houses and others willing to donate their talent for this extremely important cause.”

“Agency Creative is a true partner,” remarked Kennerson, “They put their whole hearts into every marketing component, plus they contacted Stearns® Brand Life Jackets to donate life jackets to our cause.”

The campaign consists of radio, outdoor boards, brochures, television and a new English and Spanish comprehensive website at KnowBeforeYouGo.org.

“Once again, Agency Creative has knocked it out of the park with keen strategic thinking and heart-felt creativity” said Kennerson.

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Wesley-Wayne Interiors Partners with Agency Creative

Dallas Advertising Agencies: Wesley-Wayne Interiors has signed Agency Creative to develop a new marketing program.

Wesley-Wayne Interiors is a partnership between Dallas interior decorators Carl Wesley Lowery and Cody Wayne Glover. Lowery and Glover have worked together in the home décor field for nearly twenty years. Their keen sense of style is conspicuous in homes throughout the Dallas /Fort Worth Metroplex.

“Wesley-Wayne Interiors has a loyal group of clients,” explained Lowery, “but Cody and I are interested in expanding our sphere of creative influence. That’s where Agency Creative comes in.”

Wesley-Wayne believes in the power of collaboration.

“First, we learn our clients’ home décor predispositions, their comfort zones and how they use a room,” stated Mr. Glover. “Then we get busy auditioning furnishings, fabrics and color schemes.”

“It’s always a lot of fun to develop marketing solutions for creative-oriented clients,” said Mark Wyatt, President of Agency Creative. “They usually have strong opinions, but at the end of the day they defer to the experts. It’s exactly how their customers work with them.”

The Wesley-Wayne Interior portfolio runs the gamut from old world ornate to clean, modern, even quirky. Glover and Lowery want their client’s style to be what people see.

“Agency Creative impressed us with strategic thinking and sense of style,” said Lowery. “They are a very creative, passionate group of guys.”

Dallas Advertising Agencies: Agency Creative Tapped By CCRD Partners

Dallas Advertising Agencies: ccrd partners consulting engineers announced today they have enlisted the rebranding and creative services of Agency Creative.

“ccrd is celebrating 30 years of MEP engineering excellence,” announced  Terri Sullivan, Director of Marketing for ccrd partners. “We have a great story to tell and feel that Agency Creative can help us take our brand to the next level.”

ccrd partners was founded in 1980 and specializes in healthcare, aviation, data centers, higher education, corporate and complex science &research labs. With nine offices throughout the country, they are able to approach innovative solutions in a uniquely collaborative way.

“We are privileged to be chosen as ccrd’s marketing partners,” said Mark Wyatt, President of Agency Creative. “It’s a company with a tremendous reputation among the architectural community. We are honored to be given the chance to help shape their brand.”

“Agency Creative impressed us with their keen, strategic insight and ideas on how we could expand our sphere of influence,” said Sullivan. “Agency Creative is a very passionate, creative group of folks that coincides with our creative approach to engineering”

Agency Creative is part of the Dallas Advertising Agencies network of American Advertising Agencies network.

Daireds Taps Agency Creative For Luxury Spa, Salon Marketing

Dallas Advertising Agencies: Daireds Salon, Spa Pangéa, Med Spa and Café announced today that it has named Agency Creative as its advertising agency of record.

“Having spent the last 32 years establishing our brand, we are looking for a way to take Daireds to the next level,” explained Daired Ogle, owner. “We are convinced that the Agency Creative team has the creative spark, the marketing insight and the passion to make this happen.”

Agency Creative is part of the Dallas Advertising Agencies network.

The only facility of its kind in the Southwest, Daireds is an 18,000 sq. ft. full-service salon, spa, med spa, conference center and café located in Arlington, Texas.

Agency Creative, located in Addison, will be responsible for all print, radio, interactive and point-of-sale for the Arlington-based company. They will also be looking for strategic ways to expand and enhance Daireds current customer base.

“Agency Creative is very excited about this new partnership,” said Mark Wyatt, President of Agency Creative. “Daireds is an innovative service business with great creativity and a loyal customer base. It’s now Agency Creative’s job to spread the word.”

“Daireds uniquely blends the energy of a salon with the calmness of a spa and the convenience of a cafe,” said Ogle. “It’s Agency Creative’s task to come up with a strategic campaign that can persuasively express this uniqueness.”

Dallas Ad Agencies' Rizzuti/Austin Snare Flooring Account

From D Magazine 

Rizzuti/Austin Marketing Group -- Holding your own in this economy is tough, and growing your business is even tougher. So how, in this perilous and specialized age, do you go about landing a prized piece of business in an industry that’s outside your historic zone of expertise?

For John Rizzuti, managing director of Rizzuti/Austin Marketing Group—whose agency had focused mainly on the technology sector since 1983—the answer was simple. “I knew what I didn’t know,” he says, “and I used that to my best advantage.”

Dallas’ Rizzuti/Austin needed such a strategy pursuing new business from Struxtur Inc., a San Francisco-based flooring company. While Rizzuti/Austin is strong with tech clients such as Dallas’ Comware and San Diego-based Qualcomm, “we really haven’t done that much consumer advertising,” says Rizzuti, 60.

“Ordinarily, we’d have put together a buttoned-up presentation that focused on successful case histories from our experience,” the veteran ad man explains. “But this was consumer work for a company that wants to establish its new Bella Cera line of hardwood floors. So we sold ourselves and our skill set, told them that we were there to learn—and landed the assignment.” 

Dallas Advertising Agencies Getting More New Business

Dallas Advertising Agencies: Business seems to be rebounding as more agencies in the Dallas Ad Agencies network are getting qualified new business leads from the site.

Click on www.DallasAdAgencies.com