Agency Creative, a member of the Dallas Advertising Agencies network, has announced the launch of a new branding campaign for MoJack Distributors. MoJack, headquartered in Wichita, Kansas, is a leading manufacturer of do-it-yourself products.
The new branding campaign includes a new strategic platform, advertising tag line, digital website, sales collateral and in-store displays. “MoJack’s new strategic campaign is based on a simple brand insight,” said Mark Wyatt, President of the Addison-based advertising agency. “MoJack products have been engineered smarter to work harder.”
MoJack Distributors began with the invention of the Lawn Mower Lift. This ingenious device allowed the safe, convenient maintenance of riding lawn mowers, golf carts and ATVs. Recently, MoJack has expanded their product line to encompass Hand Trucks, Moving Accessories and the EasyStep, a ladder-like invention designed to help ranchers surmount tricky barbwire fences and barriers.
“Thanks to Agency Creative, we now have a powerful brand position for our new line of products,” said Dan Drake, Chairman of MoJack Distributors. Dallas-based Agency Creative made several trips to Wichita to meet with the MoJack team.
Together the group crafted a strategic platform from which the new brand campaign was launched. The campaign is best summarized in the new tag line: Make it happen. Make it MoJack.
A key element of the campaign is the new MoJack website. The digital site features instructional videos, product specifications, warranty information, store locator and an online purchasing feature.
The site has been thoroughly optimized for strong SEO. “This new brand strategy not only helps us promote our current line,” continued Drake, “but it also provides a grid for the development of other smarter, tougher products. Agency Creative helped make it happen.”
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