Dallas Advertising Agencies: Agency Creative has announced the launch of a new branding intiative for ccrd partners. Ccrd is a national mechanical, electrical, plumbing engineering and commissioning firm with ten offices across the country. The new branding campaign includes a new strategic platform, logo, website and print campaign.
“These are not your typical pocket-protector wearing engineers; They are collaborative problem solvers,” said Mark Wyatt, President of the Addison-based Agency Creative. “We realized they needed a brand promise that could serve up the firm’s right-brain creativity and their left-brain precision.”
Agency Creative met with the key ccrd stakeholders in a brand immersion session that helped the firm articulate their brand’s uniqueness. Then we went to work developing a creative expression of this singular difference.
“Thanks to Agency Creative, we have an effective brand position and message that’s as creative as we are,” said Terri Sullivan, ccrd’s Marketing Director.
Agency Creative is part of the Dallas Advertising Agencies network.
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