Dallas Advertising Agencies: Agency Creative was selected earlier this year by Tyler Technologies, the nation's leading software provider exclusively serving the public sector, to help initiate a new comprehensive branding effort.
Agency Creative is a member of the Dallas Advertising Agencies network, a division of American Advertising Agencies network.
Six months later, the result was a new brand position, a portable corporate logo and a strategically focused tagline for Tyler. The new brand was initially previewed in September in Denver at the 2009 Courts Technology Conference with a 40'x40' exhibit featuring multiple creative elements developed by Agency Creative. In addition to eye-catching booth graphics, the display featured the company's new positioning line "Empowering people who serve the public" and a three-minute video developed by the agency.
Additionally, Agency Creative created a new print campaign targeting the various branches of the public sector. The agency also developed an exciting, upbeat corporate video and an internal marketing campaign to build employee enthusiasm for the new brand. All of this culminated in a coordinated unveiling in early October to more than 2,000 Tyler employees and managers in eight locations across the country.
"Agency Creative has provided tremendous counsel, creative strength, insights and patience throughout this process," said Tyler's Vice President of Marketing Samantha Crosby. "Their partnership and focus on Tyler as a valued client were essential to the success of our new brand."
