Dallas Advertising Agencies News

Dallas Advertising Agencies: Agency Creative Develops New Branding Strategy For Software Company

Dallas Advertising Agencies: Agency Creative was selected earlier this year by Tyler Technologies, the nation's leading software provider exclusively serving the public sector, to help initiate a new comprehensive branding effort.

Agency Creative is a member of the Dallas Advertising Agencies network, a division of American Advertising Agencies network.

Six months later, the result was a new brand position, a portable corporate logo and a strategically focused tagline for Tyler. The new brand was initially previewed in September in Denver at the 2009 Courts Technology Conference with a 40'x40' exhibit featuring multiple creative elements developed by Agency Creative. In addition to eye-catching booth graphics, the display featured the company's new positioning line "Empowering people who serve the public" and a three-minute video developed by the agency.

Additionally, Agency Creative created a new print campaign targeting the various branches of the public sector. The agency also developed an exciting, upbeat corporate video and an internal marketing campaign to build employee enthusiasm for the new brand. All of this culminated in a coordinated unveiling in early October to more than 2,000 Tyler employees and managers in eight locations across the country.

"Agency Creative has provided tremendous counsel, creative strength, insights and patience throughout this process," said Tyler's Vice President of Marketing Samantha Crosby. "Their partnership and focus on Tyler as a valued client were essential to the success of our new brand."

DallasAdAgencies.com: 10 Years Of Connecting Companies To Agencies

Dallas Advertising Agencies: For ten years, DallasAdAgencies.com has been a trusted source in connecting corporations with some of the best advertising agencies in Dallas.

The agencies on the DallasAdAgencies.com directory have been selected because they "get it." They understand what it takes to increase sales.

So, why don't you see any of the brand name shops listed? Simply because they felt they "know it all" and didn't realize the importance of the Internet for visibility. And as a result, they're still playing catch-up.

Dallas Ad Agencies' Rizzuti/Austin Snare Flooring Account

From D Magazine 

Rizzuti/Austin Marketing Group -- Holding your own in this economy is tough, and growing your business is even tougher. So how, in this perilous and specialized age, do you go about landing a prized piece of business in an industry that’s outside your historic zone of expertise?

For John Rizzuti, managing director of Rizzuti/Austin Marketing Group—whose agency had focused mainly on the technology sector since 1983—the answer was simple. “I knew what I didn’t know,” he says, “and I used that to my best advantage.”

Dallas’ Rizzuti/Austin needed such a strategy pursuing new business from Struxtur Inc., a San Francisco-based flooring company. While Rizzuti/Austin is strong with tech clients such as Dallas’ Comware and San Diego-based Qualcomm, “we really haven’t done that much consumer advertising,” says Rizzuti, 60.

“Ordinarily, we’d have put together a buttoned-up presentation that focused on successful case histories from our experience,” the veteran ad man explains. “But this was consumer work for a company that wants to establish its new Bella Cera line of hardwood floors. So we sold ourselves and our skill set, told them that we were there to learn—and landed the assignment.” 

Dallas Advertising Agencies Getting More New Business

Dallas Advertising Agencies: Business seems to be rebounding as more agencies in the Dallas Ad Agencies network are getting qualified new business leads from the site.

Click on www.DallasAdAgencies.com